Did you know why most blogs fail?Starting a blog just to make money is the surefire way to become a failure.
You need to treat your blog as a business, only then, you’ll be able to invest money into it.
If you’re a beginner, here’s the one thing you can learn: it takes money to make money online. I learned this lesson the hard way.
You may ask, is it wrong to start a blog just for the money. If the only reason you’re starting a blog is to make money, then you will most likely fail.
However, if you are not interested at all in attaining at least one purely selfish goal like money, brand, recognition etc., you will also likely fail.
You need them both, that’s the paradox. If you create something great that benefits others, you deserve some selfish gain. If you enjoy the process of helping others with your blog, you will eventually start making money as a result. But if you start a blog just for money, you’re going to mess it up.
Unfortunately, 90% of the bloggers have the same mentality as stated above. That’s why they fail to build a profitable blog that makes money.
Here are few major reasons why most bloggers fail to build profitable blogs. And I’ll also show you what you can do to build a successful blog that makes money. Let’s jump into the details.
3 reasons most bloggers fail to make money blogging
Reason #1: You are creating freebie seekersBuilding a blog or website that makes you money is not easy. If you want to create a successful blog that makes money, you should protect it from freebie seekers.
I know, we all create freebies such as eBooks, videos, plugins etc to attract more email subscribers. But if you keep on doing that and give away everything for free, you’re only attracting freebie seekers which is bad for your business in the long run.
Yes, you should give away a lot of stuff for free but you should also be aggressive in selling when it’s right. So don’t be shy in selling stuff to your audience.
So how to turn freebie seekers into buyers?
If you are offering freebies to attract more email subscribers, start engaging with them. The more bonding you create with your subscribers the more problems you will get to know about them.
Once you understand their problems, you can figure out ways to offer them solutions. Then you can either create your own products or promote others products that solve their problems.
Key takeaway: Learn how to engage with your freebie seekers. Don’t build an email list for the sake of just growing it. Optimize your email list to educate about the products you promote with your subscribers to turn them into buyers.
Reason #2: You are not promoting well
Most people spend majority of their time on creating content rather than promoting it. How are you supposed to increase your blog exposure if you are not getting enough people to actually read your stuff?
Spend majority of your time on promoting your blog posts rather than creating it. If you are spending 1 hour on creating a post, spend 4 hours promoting it. The more people read your content the more feedback you will get. It helps you create better content for your blog audience in the long run.
Key takeaway: Promotion is the BIGGEST factor that makes or breaks a blog’s success. If you want to build a profitable blog, learn how to reach wider audience with your content.
Reason #3: You don’t have a vision
So why every blog needs a strong vision?
Without having a clear vision, you will never know on which direction you are going. You will never be able to create the right content that serves your audience and you will never properly understand who you are targeting.
Most blogs fail because they lack of vision. Most bloggers fail to make money because they don’t blog for a long haul. They consider blogging as a get rich quick scheme and they try hard in the beginning to get more traffic. And if they don’t see any better results, they will quit. That’s how most bloggers end up quitting before even they start.
Key takeaway: Vision is what drives you to build a profitable blog in the long run. Don’t go for shortcuts to make money, instead learn how you can blog for profits that helps you make passive income for years to come.
So what you need to do instead to build a profitable blog?
Spend 80% of your time on increasing your blog exposureTo make money you need more traffic. To increase your traffic you need to create more blog posts, right? Absolutely wrong.
Creating more posts to increase your traffic is one of the dumbest mistakes most bloggers make. If creating more content is what brings you more traffic then everyone would be getting tons of traffic by now. But it’s not happening, right?
You should spend most of your time on increasing your blog exposure instead of churning out more stuff. That’s the key to building a profitable blog that makes money.
I know there are a lot of ways to make money from your blogs including Google AdSense, paid reviews, blog consulting, affiliate marketing etc. But you need to first bring right kind of audience to your blogs.
So how to increase your blog exposure? Here are few ideas that help you boost exposure to your contents.
- Focus on building a loyal readership around your blogs. Figure out who is leaving comments on your blogs, check out their blogs and leave honest feedback.
- Connect with the influencers in your niche. Offer them free help instead of seeking their help. Once you build strong relationships with them, they will help you in some or other way. I don’t need to say how one tweet from an influencer can bring you more traffic and subscribers.
- Convert your blog posts into eBooks, videos, Infographics etc. If you curate top performing contents on your blog, you will be getting a lot of exposure without spending too much time on production.
I said it before and I’ll say it again. If you want to make money from blogging, build an email list. If you are not doing that, nothing can help you make passive income online.
Building and growing a successful email list is not a rocket science. Make sure you define your audience and place your optin forms in the following places to dramatically grow your subscribers.
Above the fold: You can use a hellobar or SumoMe app to show a notification bar above your logo. It actually sticks with your blog content so even if your readers scroll down to read stuff, it follows them. It’s a good way to boost your subscription rates.
About page: If someone’s reading your about page, they are already connected with you. So ask for their email by using an optin form.
Top of the sidebar: This is the most visible place on any blog. So use it to your advantage to grow your email list.
End of the blog post: If someone has made it till the end of your posts, they are likely to subscribe to your email list if they find your content useful.
Footer (if you use): Another most visible place on your blog’s design that converts really well if you are offering any free incentives to your blog readers.
Find products that solve your audience problems
The money you make online is directly proportional to the people you help.
If you solely focus on making money, you will most likely fail. But if you focus on solving your audience or customers problems through your products, you will make money no matter what. This is the one factor you should be focusing on. Always make sure to solve your readers problems through your blog products and content.
When your audience trust you and see you as you are genuinely trying to help them, they will happily give their money to buy whatever you promote.
Final thoughts about why most blogs fail to make money
Starting a blog is easy but making money from it takes a lot of efforts. If you are consistent with your blog, your efforts will never go in vain.Blog for a long haul if you want to succeed in making money from it. I’ve been successfully making money from last 5 years from blogging because I never gave up. There are so many instances I’ve struggled to be consistent with my blogging efforts. One thing I learned from all these years is you need to stay strong when things go tough.
Making money blogging becomes easy if you clearly understand your audience needs and wants. You just need to find ways to engage with them regularly. For that, an email newsletter comes into handy.
Also focus on adding value to the blogger’s community and never stop networking with other bloggers.
If you like this post, please share it with your friends so they can benefit from it. Let me know your thoughts in the comments section below.
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