Blogging and ecommerce sites goes hand in hand. While the
main focus of having an ecommerce site is to make sales and bring in
new customers, through the use of a blog you can create compelling
content that not only increases your chances for ranking in the search
results, but also to increase sales conversions and user engagement as
well. Through this post we will highlight some of the best ways on to how to create an ecommerce site, while also looking at some of the top sites and examples in the industry as well.
The best way to understand how this works, is to give you a live example.Entertainment Earth is one of the largest online ecommerce sites for buying anything Marvel or Comics related. While the site is loaded with thousands of products, at first it doesn’t seem like there really isn’t much engaging or compelling content for their audience, unless they are looking to simply buy a project, right?
Well, at first that’s how it may seem. However, they actually do have a blog and while the link for it may be hard to find on their site… it is loaded up with some great content, which is completely relevant to nearly every person who is going to visit their site. Whether you are looking for super hero news or products, EE has you covered.
The takeaway here is that EE didn’t become one of the largest online stores for everything comics and super heroes just by offering products — they also needed to create compelling content to grow their customer base, relate with them personal and also tap into their SEO and social share assets as well. I’m sure you also noticed all of the high quality photos and images being used in the EE site and blog, this is another extremely important factor when converting your audience into paying customers. TechCo also has a great article on how proper site layouts and images can affect your ecommerce site conversion as well.
Now the question is, how can you do the same for your blog? Follow the quick tips and steps below to get the most out of your online content creating and marketing efforts.
Quick Tips to Increase eCommerce Sales with a Blog
First thing first, if you don’t already have an ecommerce site, but already have something to sell or drop ship, you will want to create your online store. This can easily be done through any of the ecommerce platforms that are already out there. In this past this was a huge pain to setup, but now it’s just as easy as creating a WordPress site.Now it’s time to cover some of the most effective ways to use your blog content to increase ecommerce sales.
- Product Reviews – Easily one of the most effective ways to increase conversions and focus, is to provide your audience with a detailed product review on how something works and why they should have it. This works much better than sending a user right to your product page.
- Top Posts – Everyone loves a good top ten list and this can be relevant to whatever it is you are selling online. Some examples are “Top Ten Apps to Save Money Online” or “Ten Collectible Super Hero Figures that Look Real”. The more creative you get, the more attention they will get.
- Upcoming and Pre-Release Products – Not everything you are going to sell is going to come out at the same time. Give teasers of future products and promotions through your blog. Increase conversions even further by offering coupons on pre-orders and also building a mailing list.
- World News and Entertainment – Create content on your blog that is relevant to world news and what’s going on in your industry. This will help your content potentially go viral and bring more traffic and backlinks to your site.
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