When you think of the word ‘landing pages’, you probably
think of online marketing and more specifically ‘affiliate marketing’.
This is a common misconception. Landing pages are actually used all over
the place, and very often by bloggers as well.
Just the other day I wrote a post on five ways bloggers should be using landing pages,
which covered everything from increasing mailing list subscribers,
promoting affiliate offers or site products, building out better call to
actions and even protecting your online reputation in the process!No matter what you are using landing pages for, it’s important that you use them correctly and always make sure they are optimized for peak performance.
How to Optimize Your Landing Page for Best Results
As mentioned, landing pages are simply the best way to increase conversions and target your exact demographic audience at the same time. Through the use of a landing page you can actually build your content and call-to-action to whomever your target demographic is — whether that be your audience reading content on your site, or through a target audience on Twitter or Facebook.For example, if you were an affiliate marketer and you wanted to promote an online dating offer, it would be in your best interest to build a landing page to send your traffic to, versus sending them right to the advertiser’s main page. This would also be the case if you had a “dating blog” that was on tips for how a guy should treat a girl on the first date. You wouldn’t want to promote a landing page with guys on it, when you have a heavily dominated male audience, right?
Here’s another example of how this would work if you were going to use a landing page for a direct CPA ad campaign and buying traffic through social media or media buys.
As an affiliate marketer, you would see much higher conversions by building a landing page that catered to your exact demographic audience — in this case it would be ‘single men living in San Diego in between the ages of 25-35’. At the same time you could make sure your advertisements are only shown to that demographic audience. The end result would be a super targeted landing page that would relate with everyone who saw it.
You can see a relevant example of a landing page created by AdsBridge, from their affiliate marketing landing page guide below.
In almost all cases, a highly targeted landing page will convert better than sending traffic directly to your advertiser/affiliate link. To prove this statement, you should always test conversions of your super targeted landing page versus sending traffic to the advertisers main page just to make sure. You can also further improve conversions by start split testing different colors, text and images on your landing page — this is something you would not be able to do on the direct advertiser/affiliate page.
Advanced Landing Page Optimization Guide
In addition to knowing how to properly setup landing pages to convert higher by targeting your demographic audience, it’s also important to know how to properly optimize your landing pages as well. Through the use of proper optimization, not only will your landing page increase in conversions, it will also load faster and provide more value to the end user.It’s extremely important for every online marketer to not only know how to create their own landing pages, but also how to split test them as well. This is important because there are now so many options out there for designing, tracking and split testing your own landing pages without the need for outside help or spending.
Browse through the landing page optimization infographic below and be sure to implement any of the best practices mentioned that you might not already have in place.
Special thanks to AdsBridge for the creation of this information. Be sure to sign up for a free trial to their landing page creation service.
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